A bombed interview can live on in social media and viral posts forever. A bad quote can be dragged up and used months or even years later. Knowing the basics of how to navigate the media will give you the confidence and the tools you need to demonstrate your knowledge, experience, and authenticity as a candidate.
We have tips and techniques from Judi Gatson, Emmy Award-winning news anchor & journalist, and Kara Gormley Meador, former journalist and media strategist, to help you handle the media with poise, professionalism, and win over voters.
TIP: You need more than talking points to nail an interview. Know and really understand your message and practice what you are going to say. Make your most important point right off the top so you don’t run out of time.