HomeSC WIL Online Leadership CoursesElected Office CourseLesson: Navigating the Media

A bombed interview can live on in social media and viral posts forever. A bad quote can be dragged up and used months or even years later. Knowing the basics of how to navigate the media will give you the confidence and the tools you need to demonstrate your knowledge, experience, and authenticity as a candidate.

We have tips and techniques from Judi Gatson, Emmy Award-winning news anchor & journalist, and Kara Gormley Meador, former journalist and media strategist, to help you handle the media with poise, professionalism, and win over voters.

Winging it isn’t going to cut it. Judi Gatson and Kara Gormley Meador discuss being prepared for interviews. (1 min. 55 sec. watch)
Judi and Kara say, “stick to the facts!” (5 min. 17 sec. watch)

TIP: You need more than talking points to nail an interview. Know and really understand your message and practice what you are going to say. Make your most important point right off the top so you don’t run out of time.

If there is something that is off the record and shouldn’t be said…don’t say it, advise Judi and Kara. (2 min. 4 sec. watch)
Judi & Kara give tips on moving the conversation in the direction you want to go. (2 min. 27 sec. watch)

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