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Cracker Jill

On April 5, 2022, Frito-Lay North America announced that, after more than 125 years as one of sport’s most iconic snacks,  Cracker Jack®  is adding a new face to its roster, with the introduction of  Cracker Jill™  to celebrate the women who break down barriers in sports.

Tapping into the American cultural cornerstone, Baseball, the Cracker Jack® brand partnered with two Black female artists.  Award-winning singer and dancer, Normani, reimagined the unofficial anthem of North American baseball (“Take Me Out to the Ball Game”), updating the lyrics to include Cracker Jill™ and to celebrate the tenacity and grit of women and girls in sports, while artist Monica Ahanonu conceptualized the five new faces of the Cracker Jack team (below).  The music video featuring the updated lyrics can be seen here:  https://www.youtube.com/watch?v=aRd377QZRF8.

This blog was prepared for SC WIL by Bill Schmidt

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