Why are you running for office and why should people vote for you? Communicate the issues you care about, the problems you wish to solve, and what sets you apart from other candidates.
- Your why needs to be extremely specific.
- How will you make a difference?
- Why are you running?
- What are the issues you care about, the problems you wish to solve, the change you demand?
- Use simple language
- Use your words/be authentic – don’t try to be someone you’re not
- Don’t say everything, just the most important thing(s)
- The rule of 3: groups of three items are more memorable, emotionally resonant, and persuasive than simply one or two.
- Nix the numbers/stats. People remember stories and examples, not statistics.
- Connect your concerns to theirs using stories and examples
- Weave bio details in/master the 3 sentence bio
- Prepare and practice
Exercise:
Additional Resources:
Know Your Why (Vote Run Lead)