Meet The 27-Year-Old Latinx Entrepreneur Who Is Now Worth $220 Million
Daniella Pierson, who founded women-focused newsletter company The Newsette when she was 19, is now one of the wealthiest women of color in the U.S. and, at age 27, is younger than just about any self-made female entrepreneur with a nine figure fortune.
A Latinx founder, Pierson built The Newsette from nothing to $40 million in revenues and profits of at least $10 million last year, she says. Two weeks ago she sold a small stake in The Newsette to an investor in a transaction that values the company at $200 million. It’s the first outside money she’s taken (besides a $15,000 loan from her parents, which she repaid), and she remains the company’s majority shareholder.
She is also a cofounder and co-CEO of less-than-year-old mental health startup Wondermind with singer and actress Selena Gomez and Mandy Teefey (CEO of Kicked to the Curb Productions and Gomez’s mother). Her stake in that company, combined with cash and other investments she’s made, puts Pierson’s net worth at $220 million, Forbes estimates. (Update: on August 11, Wondermind announced on Instagram that it raised $5 million at a $100 million valuation led by investor Serena Williams’ Serena Ventures.)
Pierson, who turned 27 last week, is ten months younger than Lucy Guo, the richest under 30 BIPOC woman on Forbes’ 2022 list of America’s Richest Self-Made Women. Guo, who will turn 28 in October, cofounded tech firm Scale AI and appeared on Forbes’ list worth $440 million. The only other self-made woman on the Forbes list younger than Pierson is Kylie Jenner, who just turned 25 on Wednesday, August 10. (For context, the cutoff to make the 2022 Self-Made Women list, published in June, was $215 million.)