HomeLearning CenterIt Starts With Her, Macy’s campaign for Women’s History Month

It Starts With Her, Macy’s campaign for Women’s History Month

Through its continued partnership with Girls, Inc. and in keeping with its commitment to expanding diverse businesses, Macy’s will be highlighting women-owned brands throughout March as part of its It Starts With Her campaign.

Girls Inc. is a national organization focused on supporting the next generation of women leaders through lasting mentoring relationships and evidence-based programming to help girls overcome social, economic, and gender barriers, and grow up healthy, educated, and independent.

Bobby Amirshahi, senior vice president of Macy’s, Inc. Corporate Communications and Girls, Inc. National Board Member, stated:

Through our partnership with Girls Inc. we hope to impact and inspire the female leaders of tomorrow to be strong, smart and bold.


In line with its Mission Every One social purpose platform, Macy’s is currently running a donation campaign in stores and on its website. The drive will run until the end of the month and benefits Girls Inc. by raising funds to support STEM initiatives, and programs that support them on their journey to higher education.

Through March 31, Macy’s and Girls, Inc. will celebrate women’s empowerment and education by hosting a charity drive with funds that will go toward STEM programming and college and career readiness for girls ages 5-18 across the U.S.

Since 2020, Macy’s has raised more than $4.4 million for Girls, Inc., providing nearly 130,000 girls nationwide with access to college and career readiness support, and mentoring and development opportunities.

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