Spring Training: Opening Day

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Spring Training: Opening Day

February 9

Hosted by SC WIL
Columbia Museum of Art

South Carolina ranks an abysmal 46th in the nation with only 17% of our state’s legislature composed of women and only one woman elected to a statewide position. While this is an improvement from our 50th ranking just eight years ago, we can do much better to achieve parity.

The 2022 election cycle is a whole new ball game! From the school board to the Governor’s Mansion, we need good women to stand up and run. Are you up to bat??

Spring Training: Opening Day kicks off the 2022 election cycle in South Carolina, bringing together state legislators, women currently holding local public office from across the state, and S.C. women considering running for office or working on a campaign in the 2022 election cycle. We’re “fielding a team” of women in elected office, and encouraging women considering a run to “step up to the plate.”

Early Bird Registration (through January 26, 2022)
$40 – in person ($50 after 1/26/2022)
$20 – students
$20 – virtual
Scholarships available

Participants may join us in person or virtually. MASKS REQUIRED.

Questions? or to request scholarship support contact events@scwomenlead.net

11 a.m.
Registration opens

12 p.m.         
Announcements | Lunch

12:15 p.m.   
Welcome and remarks by Lt. Governor Pamela Evette

12:45 p.m.   
What Women Candidates Need to Know   
Celinda Lake, President, Lake Research Partners (LIVE VIRTUAL)
The session will provide women considering a run with skill-building information around public opinion research on women candidates in the areas of:

– electability
– balancing qualifications and likeability
– advantages Democratic and Republican women have as candidates
– managing and addressing crises
– responding to sexist media coverage
– how to be resilient and win in the future if you lose the first time. 

2:00 p.m.     
Panel Discussion – Batter Up! Training Tips from Women Who’ve Run
Kara Gormley Meador, Director of Media and Content Strategy, NP Strategy
Lindsay Agostini, At-Large Board Member, Richland School District 2
Tracie Clemons – Mayor, Town of Norway
Jenn Hulehan – Council Member, Ward 3,  City of Simpsonville
Jesica Mackey – Council Member, District 9, Richland County
Ashley Peele – Former Mayoral Candidate, City of North Charleston

3:00 p.m.       
The afternoon will include a series 30 minutes introductory sessions facilitated by South Carolina experts in their respective fields: 

  • Public Speaking
    Facilitated by Jenny Maxwell, Director, The Buckley School of Public Speaking 
    What issues does the candidate want to “own” and build around and how to craft and stay on message.
  • Presenting Yourself in Person and in the Media
    Facilitated by Judi Gatson, News Anchor, WISTV and Kara Gormley Meador, Director of Media and Content Strategy, NP Strategy
    How to make the best impression in-person, on camera, and virtually, build your persona/brand and how to sell yourself to the media.
  • Creating a Network
    Facilitated by Lauren Harper, Founder and CEO, CityBright, LLC
    Who do you know and how can you connect them to create a campaign backbone?
  • Basics of Fundraising
    Facilitated by Ashley Medbery Floyd
    Establishing your accounts, following the law, and raising money for your campaign.

5-6:30 p.m. Reception
The event will conclude with a reception honoring all the S.C. women who have run and won in fall 2021 elections, encouraging new prospective candidates to connect with women who have already “run the bases” to ask questions and build relationships. All members of the S.C. General Assembly will be invited to attend.

Spring Training: Opening Day kicks off a series of virtual multi-partisan campaign training sessions hosted by the Center for American Women in Politics for female candidates held in February and March 2022 including:

  • • Launching Your Campaign
  • • Digital Strategies for Campaigns
  • • Strategic Campaign Communications
  • • Fundraising for Success (Parts 1 and 2)

Check back soon for registration for the virtual campaign training series


February 9
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