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Spring Training – Crafting and Managing Your Message

March 11, 2023 @ 9:00 am - 11:00 am

Workshop 3 of 4 in the Spring Training 2023 Series

SC Women in Leadership is hosting the Spring Training workshop series to inspire and introduce women candidates and campaign volunteers to what they need to know to run for office. Are you ready to step up to bat??

After the November 2022 election, South Carolina dropped to an abysmal 48th in the nation with only 14% of our state’s legislature composed of women and only one woman elected to a statewide position. From the school board to the Governor’s Mansion, we need more qualified women to run for elected office. 

Crafting and Managing Your Message
Workshop 3 of 4 in the Spring Training 2023 Series

Why are you running for office and why should people vote for you? Learn how to communicate the issues you care about, the problems you wish to solve, and what sets you apart from other candidates. This session includes practical tips for developing and delivering a unique and persuasive message, making your best impression, media tips, and managing your digital presence.

Your Message 

  • How will you make a difference?
  • Use simple language 
  • Connect your concerns to theirs

The Media 

  • First Impressions: what you wear, jewelry, makeup, demeanor (Sorry, but it’s true!)
  • Do your homework. Know the issues. 
  • Know and stay on your message

Your Digital Presence

  • Take inventory of  what you’ve put out on the internet 
  • Establishing “public” social media and email accounts
  • Keeping your private accounts private
  • What can you do about the stuff out there you can’t control?


  • Christy Cox, Owner, C3 Comms & Development Director, Providence Home Columbia
  • Chakisse Newton, Richland County Council, District 11 & President, Cardinal Consulting

Registration is $25 per session, or bundle all sessions for $100. Registration includes refreshments and a t-shirt. Some scholarships are available.

ScheduleElect More Women Tshirt
Saturdays, 9 a.m. – 11:00 a.m.

February 11, 2023 – Organizing Your Campaign: Choose Your Office & Build Your Team
February 25, 2023 – Campaign Finance & Fundraising
March 11, 2023 – Crafting and Managing Your Message
March 18, 2023 – Panel Discussion with Former Women Candidates & Elected Officials

The workshop will be offered concurrently at multiple regional locations across South Carolina as well as virtually. We encourage participants to attend in person to take advantage of the opportunity to network with other potential candidates and campaign volunteers in their geographic area.

Cathy Novinger Girl Scout Leadership Center
1107 Williams St., Columbia, SC 29201

The Citadel – Bastin Hall
79 Hagood Avenue, Charleston, SC 29403

Furman 101
101 N. Main St., Greenville, SC  29601


Questions? Contact us at events@scwomenlead.net


with support from

SC WIL is grateful to Pivotal Ventures, an investment and incubation company founded by Melinda French Gates, and the Center for American Women and Politics for supporting the Ready to Run program.


March 11, 2023
9:00 am - 11:00 am
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