Entrepreneur leverages women’s buying power in startup tech company

The Oklahoman

Forget “Choosy mothers choose Jif.” What if women, mothers or not, could choose to buy their peanut butter, or any product or service, from companies that support women.

Oklahoma City-based Purse Power technology and marketing company is helping women do just that, through an online national directory, free phone apps and a Google Chrome extension that — in searches for restaurants, hotels and more — flags businesses that are either run by females, are at least 50% women-owned or have 20% or more women on their boards. Read more>>>