Believe It: How to Go from Underestimated to Unstoppable by Jamie Kern Lima

Published February 2021 

Available in the Richland Library collection in print and eBook. 

Imagine overcoming the things holding you back, breaking through the barrier of self-doubt and  fully becoming the person YOU were BORN TO BE! 

In Believe IT, Jamie Kern Lima, founder of IT Cosmetics, shares the wild but true story of how a  once struggling waitress turned her against-the-grain idea into an international bestselling  sensation, eventually selling the company for over a billion dollars and becoming the first female  CEO of a brand in L’Oréal’s 100+ year history. Faced with self-doubt, body-doubt, God-doubt, down to her last few dollars and told “No one is going to buy makeup from someone who has  your body,” Jamie reveals for the first time what really went down, how she almost didn’t make it, how she learned to trust herself, and the powerful lessons you, too, can use to go from underestimated to unstoppable. 

With radical vulnerability and honesty, Jamie takes you on a journey through deeply personal  stories of heartbreak and resilience—including accidentally finding out she was adopted when she was in her twenties and the reverberations this has had on all aspects of her life. Jamie also  pulls back the curtain on her fight to change the beauty industry’s use of unrealistic images, on  behalf of all the little girls who are about to start doubting themselves, and all of the grown  women who still do. Spellbinding, riveting, with raw vulnerability and down-to-earth warmth, Believe IT shakes your soul and shows you that you, too, have what it takes to believe in yourself,  trust yourself, and go from doubting you’re enough to knowing you’re enough! Do you have big  goals, hopes, and dreams but let rejection get in the way? Do you struggle with feeling like  you’re not enough and like success is something that happens to other people, but have a hard  time believing it’s possible for you? Do you let past mistakes and failures hold you back? Do you know deep down inside that you were created for more, but somehow still doubt yourself? ~ From the Publisher 

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