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LaJoia Broughton

LaJoia Broughton is a seasoned Government and Public Affairs strategist with over 20 years of experience navigating the intersection of communications, politics, and policy. Based in South Carolina, she is recognized for her ability to drive meaningful results in both the private and public sectors. With a talent for solving complex challenges and adapting to rapid change, LaJoia collaborates with elected officials, state leaders, and key stakeholders to influence decision making and shape impactful initiatives.

As the founder and principal of Alpha Strategies, LaJoia leads a consulting firm specializing in integrated legislative and public affairs programs. She develops tailored strategies that empower clients—from nonprofits to corporations—to engage effectively with policymakers, enhance their reputations, and achieve measurable outcomes. Her expertise in public policy, strategic communications, and stakeholder engagement makes her a trusted advisor in high stakes environments.

Throughout her career, LaJoia has held pivotal roles, including State Government Affairs Manager for JUUL Labs, Director of External Communications for the Retirement System Investment Commission, and Executive Director for the South Carolina Legislative Black Caucus. Each position has honed her ability to craft persuasive messaging, build strategic coalitions, and drive advocacy efforts that resonate at the state and national levels.

In addition to her consulting work, LaJoia serves as a Richland-Lexington Airport Commissioner at Columbia Metropolitan Airport (CAE), where she provides strategic oversight on initiatives aimed at enhancing customer experience and addressing community interests.

A passionate advocate for equitable opportunities, representation, and belonging, LaJoia was recognized as a 2023 Women of Influence honoree by the Columbia Regional Business Report.

She holds a Master of Mass Communications degree from the University of South Carolina and a Bachelor of Arts in Communication Studies from Furman University.

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South Carolina Women in Leadership (SC WIL) empowers women to take on public leadership roles by providing them with the training, connections, and resources they need to succeed. Our goal is to create a political landscape that reflects the diversity of our communities, emphasizing collaboration, integrity, and respectful communication. SC WIL engages a wide range of stakeholders and cultivates partnerships to break down barriers for women in leadership. Through our programs like online and in-person training for elected and appointed office and substantive resources, SC WIL not only prepares women for office, but also highlights the positive impact of diverse leadership. SC WIL is committed to fostering an inclusive, multi-partisan environment that champions ethical leadership and civil discourse.