10 Things I Learned From Helping Close Our Rural Broadband Gap

Catherine CanteyOur community came together to work towards closing the broadband gap. It was a year long project and over that year, I learned ten things I would like to share:

  1. Do something different. I learned about this initial work from attending a lunch-and-learn at AgFirst Farm Credit. Jim Stritzinger, President of Revolution D, shared how rural communities are impacted by broadband gaps.
  2. Ask for help. I constantly asked others for help to learn their thoughts and opinions around closing the broadband gap. True independence is interdependence.
  3. Pick up the phone. It might be considered old-school in a time of Twitter, LinkedIn and more. However, I literally picked up the phone to ask for meetings.
  4. Don’t be the hero. As Donald Miller writes in “StoryBrand,” be the guide, not the hero.
  5. Ask questions. If you hear acronyms, ask what they mean. We sat in countless meetings where not everyone knew all the acronyms.
  6. Network is key. Leverage your network to help get introductions.
  7. Drop the mentor, find a sponsor. Sponsors are key with any project. A sponsor is the person behind the scenes cheering on the project.
  8. Communication is key. Get used to repeating the project, goals and next steps. And stay consistent with your message. Adults need to hear the message 16 times before it is truly heard.
  9. Borrow what is working. Carly Fiorina wrote about how to effectively lead through change in her book “Find Your Way.” There was a helpful framework that was applied to this project.
  10. Follow-up, Follow-up and Follow-up. Nothing happens without consistent and constant follow-up.

When you are ready to learn more about a case study on community collaboration regarding how we are closing the broadband gap, download the full case study here.

With more than 20 years experience with leadership and business development, Catherine Cantey, a SC WIL Founder helps turn stalemate prospects into closed deals. She is currently sharing her tailored sales course, named Selling During & After COVID-19. More info on the course and joining her waitlist can be found here.

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